Case Study · Brand Concept & Identity

Nazr

Brand concept design & art direction

Industry: Kohl Cosmetics
Services: Brand identity & art direction
Platforms: Instagram, TikTok

01 — The Situation

The Brief

Nazr is a kohl cosmetics brand — traditional eyeliner, treated as a premium category instead of a nostalgia hook. When they came to Minara, they needed a visual identity that could sit kohl squarely in the present tense: editorial, confident, not leaning on heritage cues as shorthand for authenticity.

02 — The Build

The Approach

We built a brand-led content system that reads more like a fashion label than a beauty drop. Campaign-style stills, product-forward lookbooks, and short-form reels designed to carry weight individually and compound together on the grid. The point was to prove out an end-to-end visual world where the product could land with the same gravity as the story around it.

03 — The Output