Case Study · Independent Coffee Brand

Club Latte

Brand identity & social content

Industry: Coffee Brand
Services: Brand identity & social content
Platforms: Instagram, TikTok

01 — The Situation

The Brief

Club Latte is a coffee brand concept designed to feel more like a lifestyle brand than just a café. The goal was to create something elevated and cohesive, not like a typical coffee page.

02 — The Build

The Approach

I focused on refining the visuals and overall direction to feel more intentional and cohesive. Everything works together so the brand feels like one full experience, not just a collection of posts.

03 — The Output