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Case Study · Top-Producing Realtor in Columbia, MD
Rachel Sturm, Realtor
Personal brand & social content
- Industry
- Real Estate
- Services
- Personal brand & social content
- Platforms
01 — The Situation
The Brief
Rachel is a highly experienced realtor whose business runs heavily on referrals. She didn't have time to constantly create content, but her online presence still needed to reflect her level of expertise.
02 — The Build
The Approach
We built a simple, low-maintenance content strategy that didn't rely on constant reels. The focus was on clear, educational content and positioning her as the expert, so anyone landing on her page could instantly trust her.
03 — The Output
The Work
The Strategy
Three Content Pillars
Pillar 01
The Agent
20 years in, on camera.
Pillar 02
The Listings
Property highlights, paced for scroll.
Pillar 03
Market Voice
Context, not clickbait.
Selected Stills
05 of 15 shown
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