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Case Study · Boutique Med Spa in Columbia, MD
Beleza Clinic
Social content strategy & production
- Industry
- Medical Aesthetics
- Services
- Social content strategy & production
- Platforms
- Instagram, TikTok
01 — The Situation
The Brief
Beleza is a boutique aesthetics clinic where I work as a medical assistant. They already had a presence, but it was mostly refining brand behind it.
02 — The Build
The Approach
I focused on refining the content to feel more intentional and aligned with the clinic. We added more branding, real moments, and a stronger voice so it felt less transactional and more like an experience people could connect to.
03 — The Output
The Work
The Strategy
Three Content Pillars
Pillar 01
Founder Voice
Personal. Expert. On camera.
Pillar 02
Treatment Craft
Process shots. Real hands. Real tools.
Pillar 03
Patient Moments
Results that feel like stories.
In Motion
Selected Stills
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