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Case Study  ·  Med Spa in Ellicott City, MD

MUMA Aesthetics

Personal brand & content production

Industry
Injector Med Spa
Services
Personal brand & content production
Platforms
Instagram, TikTok

01 — The Situation

The Brief

MUMA Aesthetics is a med spa run by a nurse practitioner with years of experience. Her work is super precise and clinical, so the content had to feel just as intentional.

02 — The Build

The Approach

We built everything around her as the brand. Instead of generic before and afters, we focused on education, real treatment moments, and showing up on camera in a way that felt clear and trustworthy.

03 — The Output

The Work

The Strategy

Three Content Pillars

Pillar 01

The Practitioner

Founder-led, on camera, unfiltered.

Pillar 02

Treatment Craft

Undereye. Neurotoxin. RF microneedling.

Pillar 03

Clinic Life

Interiors, tools, the everyday.

In Motion

Selected Stills

MUMA Aesthetics — still 1
MUMA Aesthetics — still 2
MUMA Aesthetics — still 3
MUMA Aesthetics — still 4

What’s next

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