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Case Study · Med Spa in Ellicott City, MD
MUMA Aesthetics
Personal brand & content production
- Industry
- Injector Med Spa
- Services
- Personal brand & content production
- Platforms
- Instagram, TikTok
01 — The Situation
The Brief
MUMA Aesthetics is a med spa run by a nurse practitioner with years of experience. Her work is super precise and clinical, so the content had to feel just as intentional.
02 — The Build
The Approach
We built everything around her as the brand. Instead of generic before and afters, we focused on education, real treatment moments, and showing up on camera in a way that felt clear and trustworthy.
03 — The Output
The Work
The Strategy
Three Content Pillars
Pillar 01
The Practitioner
Founder-led, on camera, unfiltered.
Pillar 02
Treatment Craft
Undereye. Neurotoxin. RF microneedling.
Pillar 03
Clinic Life
Interiors, tools, the everyday.
In Motion
Selected Stills
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