Where everything started.
Rooted was the first brand I built from the ground up: a clothing brand centered around identity, culture, and connection.
Through it, I learned how to actually build a brand online, from sourcing and photoshoots to community building and influencer marketing.
It taught me that attention is currency, but connection is what truly makes a brand grow!
Influencer Marketing
I focused on getting the brand in front of the right people early on. Through organic influencer support, Rooted was able to reach new audiences and build initial traction.
Turning attention into sales
That early visibility quickly translated into real results. The brand began generating sales, proving that when attention is intentional, it can convert.
The Power of Visuals and Community
Strong visuals brought the brand to life. I coordinated photoshoots remotely, working with the community I built, even while being in school across the country.
