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Case Study · Premium Wellness Clinic in Alexandria, VA
Vitality by PACS
Brand campaign & social content
- Industry
- Premium Wellness Clinic
- Services
- Brand campaign & social content
- Platforms
- Instagram, TikTok
01 — The Situation
The Brief
Vitality is a wellness brand concept built around feeling your best — through treatments like IV therapy and weight loss support, but in a way that feels elevated, not clinical.
02 — The Build
The Approach
I focused on creating a brand that felt more like a lifestyle than a medical office. The content blends education with a clean, aspirational feel, so everything looks cohesive and instantly recognizable as Vitality.
03 — The Output
The Work
The Strategy
Three Content Pillars
Pillar 01
Trust Building
Education. GLP-1. IV therapy.
Pillar 02
The Experience
In-clinic polish and clientele.
Pillar 03
Brand Voice
Tight type. Considered color.
In Motion
Selected Stills
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