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Case Study  ·  Baltimore STEM Education Nonprofit

STEMcx

Education campaign & content production

Industry
STEM Education Nonprofit
Services
Education campaign & content production
Platforms
Instagram, YouTube

01 — The Situation

The Brief

STEMcx is a Baltimore nonprofit helping underrepresented students get into STEM through programs, camps, and mentorship. The mission is big, so the content needed to feel just as impactful.

02 — The Build

The Approach

We focused on showing real moments — students, classrooms, labs, and mentorship — so it didn't feel overly formal. The goal was to make people feel the impact instantly and use content to attract both students and support for the organization.

03 — The Output

The Work

The Strategy

Three Content Pillars

Pillar 01

The Students

Voices from the cohort.

Pillar 02

The Programs

Robotics, science, vets.

Pillar 03

The Mission

Recruitment. Fundraising. The long view.

In Motion

Selected Stills

STEMcx — still 1

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