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Case Study · Baltimore STEM Education Nonprofit
STEMcx
Education campaign & content production
- Industry
- STEM Education Nonprofit
- Services
- Education campaign & content production
- Platforms
- Instagram, YouTube
01 — The Situation
The Brief
STEMcx is a Baltimore nonprofit helping underrepresented students get into STEM through programs, camps, and mentorship. The mission is big, so the content needed to feel just as impactful.
02 — The Build
The Approach
We focused on showing real moments — students, classrooms, labs, and mentorship — so it didn't feel overly formal. The goal was to make people feel the impact instantly and use content to attract both students and support for the organization.
03 — The Output
The Work
The Strategy
Three Content Pillars
Pillar 01
The Students
Voices from the cohort.
Pillar 02
The Programs
Robotics, science, vets.
Pillar 03
The Mission
Recruitment. Fundraising. The long view.
In Motion
Selected Stills
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